Communications Plan

Communications Plan

Action	CleanRiver	Communications
Waste Audits	To be completed w/o May 1 /2011
Current Waste Contracts	Review garbage and recycling contracts
Report and Recommendations on Audits	To be completed w/o June 1, 2011
Communications	Meet with Communications branch	Discuss ‘who, what, when, where, why, how’ Launch date, Communications’ involvement, etc.
Senior Management Approval		Briefing by consultants to Communications Branch Presentation by Communications Branch to Senior Management Letter from Senior Management goes out to staff - mention waste audit results
Name Program Coordinator and Implementation Team; Look for Volunteers for Green Team		Communicate Coordinator and Implementation Team’s name to staff; ask for volunteers for Green Team (one per complex)
Training	Train Implementation Team on all aspects of the program Educate Green Team on program details Act as resource for Green Team questions	Communications for Green Teams which explains program and team’s roles and responsibilities Communications for staff - explain program, launch date, identify Green Teams, etc.
Service Contractors	Educate janitorial staff about changes to the way they deal with waste Confirm acceptable recyclables with recycling company	Prepare communications materials for janitorial staff Communications for recycler and garbage contractor to explain program and increased/decreased loads Confirm materials accepted by recycler
Equipment	Identify equipment labelling needs Assess equipment needs and when necessary, coordinate equipment orders with vendors /How-to-Get-There Coordinate placement of equipment	Prepare ‘What goes in” lists for various equipment; update and/or create labels for existing equipment Create “Watch out for these centers/bins” communications for staff (and janitorial) with information about materials accepted in each container Prepare signage for recycling centers
Leadup to Launch	Coordinate removal of remaining deskside garbage bins and distribution of desktop mini-bin and desktop recycling equipment Ensure all equipment received and in place	Communications for staff explaining uses of desktop containers Reminder about removal of deskside bins and launch date Confirm all labelling and signage in appropriate places
Launch		Assign Senior Management staff for launch
Pre-Launch	Assist and offer backup for launch event	Send out invitations for launch event Remind staff about launch event
After-Launch	After audits	Give feedback to staff about progress of program

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