CleanRiver is a firm believer in the impact and educational value of graphics and labels. A recycling container needs to depict visually as well as through labels, what is acceptable to put into each stream of the container. You have about 10-20 seconds to educate an individual as to where to put their waste and recycling. If they get confused or it seems too much work, most will put everything in the waste stream. It is also key to have the graphics coordinate with openings which will increase sight recognition with individuals. We support some level of standardized signage. Our standardization is typically done through the following:
Color – typically waste is black, cans/bottles is blue, compost is green, etc. Though a customer can request different if they wish.
Images – having common, easily recognized items as images on the posters helps in the quick-decision-making process. Water bottles and pop cans are typical for cans/bottles. Newspapers and white paper typical for mixed paper. For our customers, we go the next step and will actually depict their products and packaging as images on the posters.
Words – commonly used words, i.e. waste/trash, cans/bottles, compost, etc.
However, it is important to retain the flexibility to work with clients on the exact wording and graphics that make for the most effective signage in their particular situation. Here’s more information on CleanRiver’s graphics services: http://www.cleanriver.com/cleansort_graphics/design_and_print.aspx