COMMUNICATIONS PLAN
| Action | CleanRiver | Communications |
| Waste Audits | To be completed w/o May 1 /2011 | |
| Current Waste Contracts | Review garbage and recycling contracts | |
| Report and Recommendations on Audits | To be completed w/o June 1, 2011 | |
| Communications | Meet with Communications branch | Discuss ‘who, what, when, where, why, how’ Launch date, Communications’ involvement, etc. |
| Senior Management Approval | | Briefing by consultants to Communications Branch Presentation by Communications Branch to Senior Management Letter from Senior Management goes out to staff - mention waste audit results |
| Name Program Coordinator and Implementation Team; Look for Volunteers for Green Team | | Communicate Coordinator and Implementation Team’s name to staff; ask for volunteers for Green Team (one per complex) |
| Training | Train Implementation Team on all aspects of the program Educate Green Team on program details Act as resource for Green Team questions | Communications for Green Teams which explains program and team’s roles and responsibilities Communications for staff - explain program, launch date, identify Green Teams, etc. |
| Service Contractors | Educate janitorial staff about changes to the way they deal with waste Confirm acceptable recyclables with recycling company | Prepare communications materials for janitorial staff Communications for recycler and garbage contractor to explain program and increased/decreased loads Confirm materials accepted by recycler |
| Equipment | Identify equipment labelling needs Assess equipment needs and when necessary, coordinate equipment orders with vendors Coordinate placement of equipment | Prepare ‘What goes in” lists for various equipment; update and/or create labels for existing equipment Create “Watch out for these centers/bins” communications for staff (and janitorial) with information about materials accepted in each container Prepare signage for recycling centers |
| Leadup to Launch | Coordinate removal of remaining deskside garbage bins and distribution of desktop mini-bin and desktop recycling equipment Ensure all equipment received and in place | Communications for staff explaining uses of desktop containers Reminder about removal of deskside bins and launch date Confirm all labelling and signage in appropriate places |
| Launch | | Assign Senior Management staff for launch |
| Pre-Launch | Assist and offer backup for launch event | Send out invitations for launch event Remind staff about launch event |
| After-Launch | After audits | Give feedback to staff about progress of program |