The 3C's Approach to Recycling Programs

Transitioning from the 3R’s to the 3C’s
 
For years people have been rhyming off the three R's of recycling - Reduce, Reuse, Recycle. Recently there has been an environmental sustainability shift. Instead of the traditional focus on recycling, the focus has shifted to zero waste. Current programs are concentrating on the 3C’s instead of the 3R’s. Culture, Communication and Collection. At CleanRiver, we believe that being a Partner is an integral part of the 3C’s. Just as you cannot have a successful recycling program without the winning combination of all 3C’s, if you lack the partner who is there to guide you through the process, you will not achieve your goals.

Transitioning from the 3R’s to the 3C’s

For years people have been rhyming off the three R's of recycling - Reduce, Reuse, Recycle. Recently there has been an environmental sustainability shift. Instead of the traditional focus on recycling, the focus has shifted to zero waste. Current programs are concentrating on the 3C’s instead of the 3R’s. Culture, Communication and Collection. At CleanRiver, we believe that being a Partner is an integral part of the 3C’s. Just as you cannot have a successful recycling program without the winning combination of all 3C’s, if you lack the partner who is there to guide you through the process, you will not achieve your goals.

Culture

  • Senior management buy-in
  • Leadership “Stake in the Ground”
  • Reality and transparency
  • F.O.T.M.  (Flavor of the month)
  • Engagement
  • C.A.V.E  (Citizens Against Virtually Everything)

Communication

  • Green Team implementation
  • Senior management  goals
  • Metrics and reporting
  • Collection stream accuracy
  • What message does your equipment convey
  • Fresh and relevant updates
  • Sharing best practices

Collection

  • Containers for front-of-house to back-of-house
  • Waste and recycling hauler contract review
  • Volumes and frequency
  • Esthetic vs. practical
  • Financial restraints (lipstick on a pig)
  • Color-coordination 
  • Servicing of equipment (time and labor)
  • Future-ready capabilities